This ice cream experience concept was created by myself as a project for my Themed Experience MFA in 2021.
This design includes a complete research and concept document, layouts, drawings and cost analysis.
Concept
Ice cream is a universal sweet treat enjoyed by all ages. The number of flavors, mix-ins and other toppings that can be created make it an easy dessert for many different tastes. And what’s even better than a sweet treat, than getting to make it with your own hands? This ice cream counter service and experience gives guests the chance to make their own creations from scratch in just 15 minutes by using new dessert technologies and providing the ingredients and hands-on help to make their sweet, icy dreams come true.
The Big Idea: a make your own ice cream experience and counter service using nitrogen to “flash freeze” ice cream in an outdoor shopping center.
Backstory
From the very moment Dr. Freeze first tasted ice cream, he became obsessed. His scientific research over the years has completely devolved into his obsession with creating the perfect ice cream. Although his methods are wacky and unconventional, he is certain that his experiments will one day succeed. Some call him mad; some call him absent-minded; but really, Dr. Freeze is just a kid at heart, trying to satisfy his every-growing sweet tooth.
To start making money to fund his experiments, he started Dr. Freeze’s Ice Cream, an ice cream shop that sells creations from his lab notebooks that he deems worthy of extra taste tests. But as his ideas have grown so out of hand, he doesn’t have enough assistants to support him in his experiments. He now opens the lab to new assistants that can help him make even more creations come to life, in Dr. Freeze’s Ice Cream Experiment experience. New assistants can don their googles, lab coats and oversized gloves to create their very own sweet and icy desserts with Dr. Freeze in just 15 minutes by using his patented freezing technology and wacky inventions.